It was a particularly hot and sticky day at the St. Louis World's Fair in 1904. As a result, people formed a long line in front of Arnold Fornachou's ice cream booth for something to cool them down. Ice cream on a hot day makes sense, which is why Arnold ran into a problem: he quickly ran out of paper bowls.
Read MoreIt's no secret that most American football clubs outside of North America play for the love of the game. Ask any mid-level club in Germany, Brazil or Australia how much revenue they generated last year and, with very few exceptions, most will tell you that they did just enough to cover their costs. And there's no shame in that; turning a small profit in a minority sport is commendable. But it doesn't have to be this way.
Read MoreTo say that American football is one of the fastest growing sports in the world is a gross understatement. There are hundreds of thousands of American football teams around the globe and over a million American football players on six different continents (we're still holding out hope on Antarctica). Even if you zoom in on Europe alone, the numbers are quite impressive. Of the 50 European countries, 41 have American football teams; over 1,600 teams are sprawled across the continent and the number continues to increase with each passing year.
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