40 Seconds of Fuel is a free resource containing a healthy balance of ideas related to productivity, thought and excellence. You will receive a very brief email from me every morning for 100 days which contains a quality thought that is meant to add value to your life and get your day started in the most effective way. Read it on your way to work or perhaps once you get there. Fuel every day!

Each day will take you less than a minute to read and it should hit your inbox around 8:00am ET. No gimmicks. No marketing campaigns. No ulterior motives. No ads. Just succinct, thought-provoking fuel to start your morning.

A 1999 medical research study conducted by Johns Hopkins University discovered something significant. The study was aiming to assess the effect of physician compassion on cancer patients’ anxiety. The focus was to find how much time these physicians had during their day to share their undivided attention with their patients. Doctors and physicians at the University Hospital are understandably busy; if you’ve ever spent time in the ER you know that the people who work there are constantly running around and don’t have much time to waste.

The findings of the study revealed that doctors have an average of 40 seconds to share their undivided attention with cancer patients. 40 seconds. That’s it.

Listen, I hate getting emails. Especially regarding things I don’t care about or don’t immediately provide value to me in some way. I have clicked “unsubscribe” at the bottom of emails more times than I can count. I understand.

You have 40 seconds (or less) to give your undivided attention to something in the mornings. 40 Seconds of Fuel provides the free, bite-sized chunk of motivation you need to boost your day. Make every morning count.