Five Networking Tips to Get the Most out of Your Next Event
We've all been there. Aimlessly wandering the aisles of a gargantuan convention hall with little desire to engage with "potential connections in your industry." Futile attempts at small talk run rampant as your Trump icebreaker isn't getting as much traction as you hoped. Instead of having conversations that start with "So what do you do?" you ask the nearest server "Is lunch covered with registration?"
Don't worry, ye of little faith - you're not the only one. Here are five networking tips that can help you get the most out of your next event.
Use their first name in conversation. Not only does this create a feeling of familiarity, but it encourages them to remember your name as well. Using people's first name is Networking 101 in the school of making connections. Action step: After the initial conversation, if you walk by them later in the hallway or in passing, say something like "Hey John, all good?"
Listen when you join a conversation, then show you were listening. Thoughtfully pay attention, then make a comment that shows you were an engaged listener. You don't need to dominate a conversation for your presence to be felt. Action step: Acknowledge a key point or add something to the conversation rather than refocusing on you and your work.
Don't attend events with a list of things you want. Arrive with a list of things you can offer. Nobody likes it when someone appears on the hunt for something when talking to them. Let people know you are genuine and real; it's okay to drop subtle hints regarding your skills and qualifications, just don't get too carried away. Action step: Mention a past experience or success story that contributes to the conversation and others could benefit from.
Connect with them on social media. Whether you're a Millennial or a Baby Boomer, this is the world we live in. Like their posts, add the occasional comment, and be an active (not over the top) follower. Show them you're the same person on social media as you are in real life. Action step: Follow them on social media after or even during the event, then like their next post, regardless of what it is, and regardless if it's the next day or a week or two later.
Find a reason to follow up. If I could double-bold this I would. Figure out what their needs are and offer some help. Offering a potential solution to their problem is one of the best ways to make an impression and have them positively remember you. Action step: You meet a business professional who is struggling to network with people at events. You send him this article a day or two later. Tag me.
Keep in mind that at networking events many people are in the same boat as you. Most of them don't know anyone else there and would welcome an icebreaker. Be confident. Walk around like you belong there - because you do. Exude authenticity and intentionality in every conversation. You can do this. YOU CAN DO THIS.
Pep talk complete. Go get 'em.